Patricia Scheide has a diverse work experience in digital marketing, public relations, and brand management. Patricia has held the position of Head of Digital Marketing at Lion of Porches and DECENIO since 2023. Prior to that, they worked at Minga London from 2018 to 2023, first as Head of Marketing | Marketing Manager and then as a PR & Social Media Manager. Patricia also worked as a PR & Marketing Consultant specializing in fashion brands and retail from 2016 to 2018. Before that, they gained experience as a PR & Social Media Manager at Westwing from 2014 to 2016, where they were responsible for brand building, social media management, and event coordination. Patricia also worked as a Marketing Specialist at Equus Denim Brand from 2013 to 2014, focusing on public relations and communication planning. Prior to that, they worked as a Marketing Specialist at Voltz Multibrand Store from 2011 to 2012, where they handled public relations, brand strategy, and content creation. Patricia started their career as a Marketing Intern at Universidade do Vale do Itajaí | Univali from 2008 to 2009.
Patricia Scheide has a diverse education history in the field of fashion and marketing. Their most recent achievement is a Master's Degree in Fashion Communication from Universidade do Minho, which they completed in 2021. Prior to that, in 2017, they studied Business English at Kaplan International College London. In 2016, Patricia attended S\u00e3o Paulo Digital School and obtained a degree in Digital Public Relations. In 2014, they completed a program in Digital Marketing & E-commerce Management at ComSchool International. Additionally, Patricia has a specialization in Social Media Strategy from S\u00e3o Paulo Digital School, which they completed in 2014. Patricia also holds a Postgraduate Certificate in Fashion Management from Universidade do Vale do Itaja\u00ed, earned in 2012. Patricia's educational journey began with a Bachelor's Degree in Fashion Design from Universidade do Vale do Itaja\u00ed, completed in 2010. Furthermore, they participated in an Erasmus program in Fashion Design and Marketing at Universidade do Minho in 2008.
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