Matt Ferris

Matt Ferris joined Decentrix in 2007 and currently is the SVP of Product & Strategy, overseeing the teams responsible for all aspects of the BIAnalytix™ product portfolio, encompassing activities from design to implementation.

With a tenured background in the advertising industry spanning 15 years, he has designed and implemented marketing and advertising solutions, solving a diverse range of business problems covering campaign targeting, attribution/ROI, campaign planning, inventory management, and pricing.

Prior to joining Decentrix Matt was involved in marketing technology in the resort and hospitality industry and the development of revenue optimization solutions.