Taras Bugir

As President of Decentrix, Taras works with the Fortune 500 Media companies to enable their data-driven approaches to business leveraging the Decentrix BIAnalytixTM media-specific Analytics Platform. He has daily oversight on all aspects of development, deployment and support of the total Decentrix product line.

Taras has worked internationally in 26 countries across five continents for more than thirty years in the media industry spanning both business and technical requirements across content and advertising. Formerly Worldwide Managing Director of Media & Cable at Microsoft, Taras developed and executed enterprise strategies with the top 300 media companies across the globe.

His senior executive experience has evolved from hands-on customer engagements while at Oracle, Sun Microsystems, Harris Software Systems, Lintas Worldwide and Digital Equipment Corp. Taras has also owned, co-owned and managed several businesses focused on providing software, events, research and publications in media technology.

He has authored four patents on content management, and holds both a B.E. (hons) and a M.E. in Computer Engineering from the University of Newcastle in Australia.