Bjarni S. Jónsson

founder & SVP at DecideAct

Bjarni S. Jónsson is the founder and SVP at DecideAct. Prior to this, they were a partner at Capacent from January 1998 to June 2011. There, they were responsible for management consulting, managing the consulting division within Capacent Iceland, and CEO of Capacent Denmark for the first 18 months of operation. Before that, Bjarni was the director of marketing at Shell Iceland / Skeljungur from May 1984 to August 1995. There, they were responsible for sourcing all products, sales and marketing activities and operations of about 120 B2C and B2B outlets.

Bjarni S. Jónsson has a PhD in Organisational Transformation from Adizes Graduate School, an MBA in Strategy and international business from University of Michigan - Stephen M. Ross School of Business, and a Cand Oecon in Business and economics from Háskóli Íslands.

They work with Lilja Grätz - COO, Jan Sander - CCO, and Bo Feierskov - Public Relations. Bjarni S. Jónsson reports to Flemming Videriksen, founder & ceo.


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  • founder & SVP

    Current role

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