James Simons is a seasoned leader currently serving as the Senior Sales Director EMEA for UGG at Deckers Brands, where they manage go-to-market strategies and P&L responsibilities. With a career spanning over two decades, James has held significant positions such as Country Manager for the UK/Ire at O'Neill and European Brand Director at Perry Ellis International. Their early experience includes various sales roles at Nike, culminating in a Strategic Account Director position. James holds a degree in Sports Science from the University of Birmingham.
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