Roc Lu

Roc Lu is an experienced professional with a diverse background in management and sales within the retail and sportswear industries. Currently serving as the DTC Manager at Deckers Brands since April 2020, Roc oversees the Hoka One One brand's eCommerce and offline business. Previously, Roc held the position of 招商运营 at 拼多多, specializing in the international brand recruitment for the sports and outdoor sector. Roc's experience includes managing the wholesale online business for Speedo at Pentland Brands, where responsibility included channel strategy development and customer management. Additional roles encompass Key Account Manager positions at both adidas and Procter & Gamble, supporting major sales initiatives and marketing efforts. Roc began a career in marketing as an intern at Nike and holds a bachelor's degree in Environmental Science and Engineering from Fudan University.