Rita Louro

Rita Louro is currently the Head of New Business Strategy and Deployment at Deco Proteste, where they design and develop new B2B services and lead go-to-market strategies. Rita has a strong background in international marketing, having previously held positions as International Strategic Marketing Manager, International Product Marketing Manager, and Senior Product Marketer at Euroconsumers from 2017 to 2019. Before that, they served as Director of Marketing & Innovation at Fundação do Gil and held roles in various marketing and account executive positions at companies such as Kenes Group and Tyco Healthcare (Dublin). Rita earned an MBA from the University of Geneva and has completed several postgraduate programs, enhancing their expertise in strategic business development.