At Decordec, we value the generations of expertise that continue to shape our business, ensuring that our products remain a testament to quality and craftsmanship.

The family’s participation in global exhibitions and world fairs, beginning in 2000, signifies their ambition to showcase their craftsmanship on an international platform. Such initiatives not only highlight the company’s commitment to expanding its reach but also portray its readiness to embrace global competition and diversify its product offerings. Decordec has entered global exhibitions. In 2006, Mr. Abdul Rub registered a partnership firm with his brother Mr. Shah Alam, Mr. Shahid Ekram, Mr. Shahid Jamal, and Mr. Shahnawaz Akhtar, and together, they participated in the World Fair in Domotex, Germany.

The integration of Mr. Abdul Rub’s sons, Mr. Abdul Bari and Mr. Altaf Husain, into the firm as department heads for production from 2006 to 2010 strengthens the family’s commitment to continuity and succession planning. Their involvement in the business not only signifies generational transition but also manifests a desire to preserve and advance the family’s legacy in the industry.

Our Mission: Our mission is to continue producing high-quality rugs and carpets that not only showcase our craftsmanship but also meet the ever-evolving demands of the global market. We aim to build lasting relationships with our customers, rooted in trust, exceptional service, and the finest products.

The addition of Mr. Faisal as the Chief Executive Officer (CEO) in 2010 demonstrates the family’s openness to external leadership and expertise. Mr. Faisal’s introduction of new products, such as cushions, pillows, and poufs, reflects the company’s adaptability and responsiveness to evolving market trends and consumer preferences.

Furthermore, the establishment of Decordec by Mr. Afzal Rub in 2019 represents a new chapter in the family’s entrepreneurial journey. His venture, characterized by resilience, intelligence, and a

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Afzal rub Ansari

This department focuses on managing and optimizing online sales channels and strategies to enhance digital commerce.

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