Alta Sparling

Alta Sparling has extensive work experience, starting in 2009 as a Key Account Executive at AR New York. From there, they worked at Birchbox in various roles, including Lead Brand Relationship Manager and Director of Brand Campaign Strategy. In 2016, they joined SEPHORA as a Senior Manager of Subscription and Sampling Innovation, and later became the Marketing Director of Skincare, Haircare, and Experiential Retail. In 2019, they served as the Head of New Business Initiatives at Williams-Sonoma, Inc. Alta then worked as an Advisor at Baalm and Charlotte Stone before joining Athleta in 2020 as the Head of Community. During their time at Athleta, they launched and led the AthletaWell digital community platform. In 2022, Alta became an Interim Head of Growth at both Charlotte Stone Shoes and DedCool. Currently, they are the Fractional CMO and CGO at Sparling Consulting LLC, where they provide strategic guidance to VC-backed startups in the beauty and CPG sectors.

Alta Sparling attended Lakeridge High School from 2001 to 2004. Alta then pursued higher education at the University of California, Berkeley from 2004 to 2008, where they completed a Bachelor's degree in Mass Communications and Economics.