Travis Smith

Travis Smith is a seasoned User Experience Director with over 15 years of experience leading cross-functional teams in large e-commerce technology companies. Currently serving as the Senior Director of Product Design at Deel, Travis previously held significant roles including Director of User Experience at Shopify, where they delivered $3.2B+ in Gross Merchant Value within a year. Travis’s career highlights include optimizing product design processes at Grubhub, overseeing a multidisciplinary design studio, and co-founding Middle Manager. They hold an MBA and MA in Social Psychology from Ball State University and a BS in Psychology from Truman State University.