Fernando Rocha is a Senior UX Writer at Bradesco, specializing in creating user-centric content for digital products. With over 4 years of experience in UX Writing and more than 12 years in Communication and Journalism leadership, they have effectively contributed to various medium and large-scale UX Design projects. Fernando holds a Bachelor’s degree in Social Communication – Journalism from PUC Minas and has furthered their expertise with training in User Experience, Plain Language, AI + ChatGPT, and Dialogflow. They are passionate about developing clear and accessible content that enhances the overall user experience.
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