Sofia Bortnic is an experienced Product Manager with a strong background in both B2C and B2B sectors. Beginning with the co-founding role at DEMETRA, a company focused on hydroponic farming systems, Sofia advanced to product management positions at several startups, including Ohana and Hello Carl. At Ohana, Sofia played a key role in launching the MVP of a fintech e-wallet, while at Hello Carl, Sofia oversaw the product lifecycle for dementia care technology. Subsequent positions at Empire Media Network and Entropy demonstrated a focus on enhancing user experience and automating processes in various industries. Currently, Sofia serves as a Product Manager at Deeto. Sofia holds a degree in Industrial Engineering and Management from Universidad de Mendoza.
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