Paul Willerton

Paul Willerton is a seasoned professional with extensive experience in marketing, business development, and sustainability. Currently a Partner at DeFeet International, Willerton excels in planning and implementing omni-channel sales and marketing strategies to navigate modern wholesale and retail environments. As the Founder of W Laboratories, emphasis is placed on merging brand narratives with digital engagement and blockchain technology. Willerton previously served as Business Development Director for North America at LUXTAG, promoting blockchain solutions for brands, and held the role of Brand Manager at Greg LeMond, focusing on branding and media partnerships. Early career highlights include being VP of Marketing at RocketBux, Inc., and serving as Chief Sustainability Officer at DeFeet, where efforts were directed towards minimizing environmental impact while maintaining product integrity. Willerton's educational background includes studies at the University of Colorado Boulder.