Fi Ali

Fi Ali is a Senior Content Designer currently working at the Department for Environment, Food and Rural Affairs, where they focus on creating user-centered content informed by research and analytics. Previously, Fi held various content design roles, including positions at the Government Digital Service and multiple companies within the theatre industry, where they were recognized on the BBC New Talent Hotlist. They have experience leading content design teams and implementing GOV.UK standards throughout their projects. Fi is pursuing a degree at UCL, achieving a 2:1 thus far in their studies.