Adam Piątek

Adam Piątek is an experienced professional in web analytics and data consulting, currently serving as the Consulting Services Lead at Defused Data since July 2023. Previously, Adam held the position of Web Analytics Manager at Havas Media Group Poland for seven years, where responsibilities included managing the analytical department, developing analytical product portfolios, designing data flows, conducting A/B tests, and creating dashboards. Adam's earlier roles included Senior Web Analyst at uselab, where implementation and support in web analytics were key, and a Web and Business Analyst at Polkomtel Sp. z o. o., where Adam developed web analytics standards. Adam's career began at Grupa Pracuj as a Web Analyst, focusing on A/B testing and optimizing user behavior, and included various analytical roles at Arvato Services. Educational qualifications include a master's degree in computer science and econometrics from Uniwersytet Szczeciński and advanced studies in statistical methods in business from the University of Warsaw, complemented by international studies in business informatics at Fachhochschule Wismar.