Lara Sofia Silva

Lara Sofia Silva is an experienced marketing professional specializing in social media management and content strategy. Currently serving as a Marketing Manager for Social Media at Deichmann since January 2024, Lara previously held roles at MEDION AG, including Junior Projektmanager Social Media, where responsibilities included developing comprehensive social media strategies, content creation, and community engagement. Lara's career began with a foundation in retail sales, having worked at ORSAY and Appelrath Cüpper, alongside a completed apprenticeship as a retail salesperson. Educational background includes a Bachelor of Arts degree in Marketing from FOM University of Applied Sciences and relevant qualifications in retail management.