Michael Boterdael

Michael Boterdael is an experienced sales professional with a focus on the food and beverage industry, specializing in bakery, pastry, and confectionery sectors. Since September 2016, Michael has served as Responsable des ventes at Dekora, overseeing decoration products for pastry and candy while developing retail partnerships in France, Belgium, and Luxembourg. Concurrently, Michael has been the Directeur des ventes entreprise at LOLYFUN since January 2016, focusing on GMS and specialized stores across the same regions. Prior roles include Manager in the event sector for snacking products from September 2009 to February 2016, and Key Account Manager at Fourcroy Nederland BV from 2001 to 2008, managing sales for premium wines and spirits. Earlier experience includes a lengthy tenure at The Coca-Cola Company as a sales representative, where Michael was responsible for sales development in the Belgian retail market.