Safiatou D.

Safiatou D. is a Senior Data Analyst at ADLPartner since August 2018, specializing in operational tracking and reporting for marketing actions, as well as configuring target audiences and cross-channel digital initiatives for marketing campaigns. Prior to this role, Safiatou worked at MetLife as a Datamining & Data Management Analyst, focusing on campaign management and quality control of data production. Additional experience includes positions at GfK, ERDF, and OCP Repartition, where responsibilities ranged from data collection and quality control to geomarketing studies and statistical analysis. Safiatou holds a professional license in decision-making statistics and quality management, a technical university diploma in statistics, and has completed an advanced business English program.