Aiva Eiduka

Aiva Eiduka is a Personal Branding Strategist at Identity-First Personal Branding since July 2021, specializing in creating impactful branding strategies for entrepreneurs and professionals undergoing career transitions. Simultaneously, Aiva serves as Program Manager at DELITELABS, coordinating a pre-incubator entrepreneurship program for newcomers in The Netherlands and advancing from program participant to manager. Aiva's experience includes freelance communications and marketing consulting for GEGE, a Public Relations Account Manager role at Golin Riga, and a Sustainability Index Expert position at the Institute for Corporate Sustainability and Responsibility. With a background in marketing project management at Krassky SIA and project management in public relations at McCANN Consulting, Aiva began a career at Tetra Pak as a Customer Service Representative. Aiva holds a Master's degree in Strategic and Public Relations Management from Rīga Stradiņš University, a Certificate in Building Brands and Influencing Behaviour from the University of Amsterdam, and a Bachelor's degree in Audiovisual Media from Tallinn University.