Simge Koc is a Senior Data Scientist at Delivery Hero since September 2021, focusing on developing large-scale incrementality testing products to enhance marketing efficiency through quasi-experimental methods. Previously, Koc worked as a Senior Data Scientist in Marketing Analytics at Garanti BBVA Teknoloji from December 2017 to July 2021, collaborating with various business lines to identify analytical opportunities and improve data quality through exploratory data analysis. Earlier experience includes serving as an SAP BI Consultant at Vektora from August 2015 to November 2017, where expertise in executing ETL operations and report development was demonstrated. Simge Koc holds a Master of Science in Engineering and Technology Management from Boğaziçi University and a Bachelor of Science in Industrial Engineering from Bilkent University.
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