Allison Sereno

Allison Sereno is a seasoned professional with extensive experience in digital marketing, eCommerce, and analytics, currently serving as the Global Digital GTM and Analytics Director at Dell Technologies since April 2010. With a solid track record of leading teams to deliver innovative go-to-market strategies and insights, Allison's roles have spanned from managing global eCommerce initiatives to developing analytics frameworks that support executive decision-making. Previous positions include product management at EMD Millipore, where Allison effectively drove business growth, and a marketing internship at Bank of America, contributing to strategic marketing plans. Educational achievements include an MBA in Business Administration with concentrations in Marketing and Finance from Texas McCombs School of Business, as well as advanced degrees in Pharmacology and Chemistry from Boston University and The University of Texas at Austin, respectively.