Arthur B.

Arthur B. is a seasoned marketing professional with extensive experience in developing and implementing innovative marketing frameworks that integrate creativity, data, and technology. They served as Head of Digital Field Marketing & Martech at Dell Technologies, where they spearheaded marketing strategies and managed multiple brands. Previously, Arthur held significant roles at global companies such as Samsung, where they launched successful campaigns across Latin America, and Itaú Unibanco, where they drove brand recognition during major events. Arthur's educational background includes a Master of Business Administration from Fundação Getúlio Vargas and specialized training in account planning and project management.