Cathy Bok is an experienced professional with a strong background in operations efficiency and sales across leading technology companies. From April 2018 to December 2023, Cathy served as the Operations Efficiency Improvement Project Manager at Dell EMC, focusing on enhancing operational efficiency in the Asia Pacific & Japan region through various projects, including CRM tool enhancements and process improvements. Prior to this role, Cathy held several positions at Dell and Dell Technologies, including Inside Sales Representative, Inside Sales Team Leader, and KPI Operations Improvement Lead Project Manager, where responsibilities included sales revenue attainment, team management, and strategic initiative implementation. Additionally, Cathy worked as a Marketing Manager at YTL Communications, emphasizing youth market engagement. Academic qualifications include a Bachelor's Degree in Mass Communications from Curtin University and an MBA from the University of the West of England.
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