Efi Generali has extensive experience in sales and management across various prominent companies, including IBM, Toshiba Global Commerce Solutions, and Dell Technologies. Notable roles include Country Leader for Toshiba GCC in Greece and Cyprus, Managing Director for Toshiba Global Commerce Solutions, and Sales Representative at IBM, where Efi led sales initiatives for Retail Store Solutions and managed key customer accounts. Efi's background encompasses direct and indirect selling processes, technical consultations, and overseeing substantial sales teams. Current education pursuits include Project Management and Administration at New York College Greece, alongside executive certifications from Henley Business School and IBM Global Sales School, with a focus on Financial Management from the University of Athens.
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