Efrat Rosenberg

Efrat Rosenberg is a seasoned professional with extensive experience in product management and business analysis, currently serving as the Director of Product Management & Strategy for Dell e-Commerce since April 2016, where responsibilities include driving technology transformation and product strategy for a team of over 250. Prior roles at Dell include Principal Product Manager and Senior Product Manager, focusing on enhancing customer experiences through digital transformation and product development. Efrat's previous experience includes positions at NCR Retail, overseeing a multi-year point of sale project, and serving as Director of Products at ROI Management Consulting, where a new product line became a significant profit contributor. Additional experience includes managing MOSS solutions at eWave and working as a Senior Project Manager at Cellcom and Tefen LTD, specializing in business process optimization and IT governance. Efrat holds an MBA in Technology and Information Systems and a Bachelor of Science in Industrial Engineering from Tel Aviv University.