Fiona McCabe

Fiona McCabe is an experienced professional with a strong background in eCommerce and user experience, currently serving as a Global RTB Online Experience Consultant and Global Dell.com eCommerce Experience Global Lead at Dell Technologies. Since joining Dell in 2013, Fiona has held various leadership roles focused on strategic development, online content strategy, and collaboration across multiple regions, including Europe, the Middle East, and Africa. Notable achievements include the successful launch of Black Friday SEO initiatives that improved organic search rankings and traffic. Prior experience includes roles in the Irish National Heritage Park, where Fiona managed marketing strategies and brand communications, as well as involvement in equine marketing and e-marketing training through Teagasc and Failte Ireland. Fiona holds a Post Graduate Diploma in Business Innovation and Digital Transformation, a Master’s degree in Professional Design Practice, and multiple undergraduate degrees in design and multimedia from various institutions.