Helen Bauer

Helen Bauer has over two decades of extensive experience in marketing operations and sales management, currently serving in various leadership roles at Dell Technologies since February 2010. Helen's key responsibilities include leading international marketing operations, overseeing digital transformation, and executing customer-centric strategies across multiple global markets (APJ, EMEA, GC, LATAM). Notable accomplishments include the implementation of automated sales programs that saved substantial time and delivered significant increases in pipeline generation. Prior experience includes managing sales operations at AT&T, where Helen was instrumental in optimizing revenue and improving operational processes, and consulting on revenue management at MEM Solutions. Helen holds a Bachelor of Economics and Tourism Business Management and an International Bachelor of Tourism, enhancing a robust professional foundation.