Louisa Baccella

Louisa Baccella is a seasoned professional in business affairs and broadcast management, currently serving as Senior Business Affairs at Dell Technologies since April 2021. Baccella specializes in process design and implementation for an in-house agency production team, introducing significant bidding procedures and enhancing transparency in vendor payment processes. Previously, Baccella spent several years at BBDO Detroit, advancing through roles from Broadcast Business Manager to Vice President, Senior Broadcast Business Manager, where responsibilities included managing operations for major automotive accounts and overseeing comprehensive advertising production. From January 2011 to April 2020, Baccella worked at Advertising Production Resources as Senior Production Supervisor and Director of Operations in Detroit, where notable achievements included launching a global team for ExxonMobil and standardizing processes across the organization. Baccella holds a Bachelor of Applied Arts in Broadcast/Advertising from Central Michigan University.