Tarik Becker is a global product leader specializing in AI-powered search and data-driven growth strategies. They founded GenauDas Online, where they served as a marketing strategist focusing on Google Ads and full-funnel growth from 2018 to 2022. Prior to this, Tarik held several key positions, including Senior Business Consultant at EY and Supply Chain Analyst at Kaufland. Currently, Tarik leads the Global Digital Product strategy for AI and Search at Dell Technologies, drawing on a robust educational background with dual degrees in Business Administration from FAE Centro Universitário and Fachhochschule Münster.
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