Peter Danforth is currently a Partner at OMNIA AI with Deloitte Canada, where they focus on connecting people, technology, processes, and insights to address significant challenges. Peter previously held various roles in analytics and strategy at Carlson Marketing, AIMIA, and Loblaw Companies Limited, culminating in positions as Vice President of Data & Analytics and Loyalty Program Strategy & Management at Loblaw. Their extensive experience reflects a strong background in customer analytics and loyalty programs.
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