Bruce Nelson is a seasoned leader in experience innovation with over 20 years of expertise in UX, AI, and digital modernization. Currently, as the Founder and Senior Executive Consultant at Frontier XD, Bruce manages a design strategy consultancy focused on customer experience, user experience, and service design. Previously, Bruce held significant roles such as Global Strategy Leader at IBM iX and Vice President of UX Design & Innovation at Sabre Corporation, where they led teams in developing transformative digital solutions across various industries. Bruce's educational background includes a Bachelor of Arts in Finance and Marketing from The University of Texas at Austin and a Master of Science in Integrated Marketing/Advertising from Northwestern University.
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