Jeffrey Histed is a Senior Advisor Modelling & Insights in Financial Advisory at Deloitte, bringing over 35 years of experience in Consumer Insights and Research. As a proven leader and entrepreneur, they established the London Office for a Canadian global research-based consultancy and co-founded Northstar Research Partners, where they served as CEO until 2017. Jeffrey has developed methodologies and provided strategic insights across various sectors, earning recognition including the prestigious David Ogilvy Research Award. They hold a Master of Arts in Economics from the University of Toronto and a Bachelor of Commerce from Queen’s University. In their personal time, Jeffrey enjoys travel, food, writing, cycling, tennis, and new experiences.
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