Kathryn A. is a data and analytics specialist with over 25 years of experience in the digital marketing industry. Kathryn has built expertise in SEO, social media, email marketing, and PPC, focusing for the last 12 years on cross-channel analytics to drive measurable marketing results. Currently serving as the Analytics & Insights Lead for the UK Brand & Marketing team at Deloitte, Kathryn has built and evolved an analytics team that provides comprehensive campaign analysis and interactive dashboards. Key achievements include unifying data across marketing channels and recently sharing insights on data storytelling at BrightonSEO's MeasureFest.
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