Lijun Chen is a Senior Strategy Consultant at Deloitte, specializing in corporate strategy, post-merger integration, and value creation services. With over 10 years of experience in international retail management, Lijun effectively led the expansion of MINISO across multiple overseas markets, enhancing franchise operations and driving sustainable growth. Lijun holds an MBA from UCD Smurfit and ESMT Berlin, where they focused on sustainable finance and were recognized with First Class Honours. Currently, Lijun is preparing for the CFA exam in 2024, aspiring to further their career in financial advisory and consulting.
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