Michael Simone

Michael Simone is the Head of Marketing Effectiveness at Deloitte, where they lead a team focused on data storytelling and the development of self-service dashboards. In this role, Michael has spearheaded an insight-led transformation within Deloitte marketing, establishing an in-house analytics team and creating various frameworks to enhance data-driven decision-making. Prior to Deloitte, Michael worked at KPMG, managing web analytics implementations and developing measurement strategies for marketing initiatives. They have also contributed to the field through co-authoring publications in the Applied Marketing Analytics journal. Michael is currently pursuing a B.A. in Communication with a focus on Leadership at Rutgers University.