Sam George

Sam George is a strategic operations leader with over 20 years of experience in KSA and the GCC, currently serving as a Partner at 108 Global. They specialize in advising clients on business transformation, process improvements, and the implementation of go-to-market strategies for greenfield organizations, including leading operations for new digital banks and obtaining regulatory approvals. Previously, Sam worked at Deloitte, where they managed numerous projects focused on strategy formulation and company incorporation across the region. Their extensive background includes work with investment arms of central banks, stock exchanges, retail banks, and payment networks.