Asaf Be'er

Asaf Be'er, Ph.D., is a UX lead at Deloitte Digital, where they currently leverage over 25 years of diverse experience in software development, system architecture, and user experience. Previously, Asaf held various positions, including business analyst team leader at cVidya and head of conversion rate optimization and UX specialist at Netcraft Israel. They earned a B.A. in Management and Psychology and an M.Sc. in Organizational Behavior from Tel Aviv University, and they are pursuing further education there until 2025. Asaf's background reflects a strong commitment to enhancing user experiences and contributing to the field of UX design.