Lora Maxwell

Lora Maxwell is a MarTech transformation specialist at Deloitte Digital with over 9 years of experience in digital transformation, focusing on data-driven marketing and personalization in the retail and consumer products sector. They have successfully built high-performing cross-functional teams and strategies to enhance customer engagement in a rapidly evolving marketing landscape. Prior to their current role, Lora worked at GSK within ViiV Healthcare as a European Marketing & Performance Executive, managing digital product launches across Europe. Lora transferred to the New York office from Deloitte UK in London and has held various roles at Deloitte, including Senior Manager and Consultant. They are currently pursuing a Bachelor of Science in Human Physiology at the University of Leeds, where they are expected to graduate with First-Class Honours.