Tom Jefferies is a Partner at Deloitte Digital, specializing in digital business transformation and leading global teams to enhance customer and marketing strategies. With extensive experience across brands like Mars Inc., Samsung Electronics, and Bacardi Global Brands Ltd., Tom has developed innovative digital marketing initiatives, including managing the digital activation for Samsung's Olympic sponsorship in 2012. Tom also leads the martech solutions Centre of Excellence for Europe, focusing on delivering comprehensive digital and customer experience transformation programs. They hold a Master's degree in Mechanical Engineering and Business from the University of Birmingham and a Diploma in Digital Marketing from The Institute of Direct and Digital Marketing.
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