Ian Geddes is the Chief Growth Officer at Deloitte for North and South Europe, overseeing operations across 27 countries. With over 30 years of experience in the retail sector, they have contributed to digital transformation and customer experience for leading brands, and have been integral in Deloitte's annual Retail Trends presentation. Previously, Ian held roles at M&S, Accenture, and Deloitte, and is also a founding partner of Deloitte Digital in the UK. Outside of professional commitments, Ian enjoys cricket, golf, and being a parent to four active boys.
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