Larry Montan is a Managing Director specializing in Sales & Customer Effectiveness at Deloitte Consulting, where they have been a Director since 1999 and a Co-Lead in the Pricing and Profitability Management Practice since 2011. They have led significant projects aimed at transforming sales organizations for major clients across various industries, focusing on sales model redesign, training, and value-based pricing strategies. Notable achievements include leading redesign efforts for a $7 billion B2B distribution company's sales force and advising a global food distribution company on customer segmentation-based selling.
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