Markus Petig is a Senior Manager in Strategy, Risk & Transactions at Deloitte, specializing in marketing analytics and optimization. With over 20 years of experience, Markus has developed data-driven solutions that enhance business processes, focusing on challenges within retail and e-commerce. Previous roles include leading CRM & Analytics at Ludwig Görtz GmbH and managing user analytics at XING. Markus holds a Bachelor's and a Diplom degree in Business Informatics and Business Administration from Westfälische Wilhelms-Universität Münster, along with a background in Classical Archaeology.
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