Melanie Williams

Melanie Williams is a Senior Manager in Technology and Transformation at Deloitte, a position they have held since 2025. They previously served as the Head of Conversion Rate Optimisation & Strategy at Reef Digital Agency from 2019 to 2021 and have worked in various digital advertising consulting roles across several companies. Earlier in their career, Melanie held brand management positions at The Clorox Company and was involved in product development at Toyota Motor Corporation Australia. They earned a Bachelor of Commerce in Marketing from UNSW and completed an A/B Testing certification from Optimizely University.