Sofia Mastbaum

Sofia Mastbaum is a seasoned marketing professional with extensive experience in digital marketing, e-commerce, and social media management. Starting as a Marketing Assistant at Sony Ericsson, Sofia developed skills in program management and benchmark analysis. Subsequently, roles at Portugal Telecom as Digital Marketing Manager involved overseeing website management and executing digital campaigns. At Grupo Nabeiro - Delta Cafés, the role of Ecommerce & CRM Marketing Manager was followed by positions focused on category and shopper marketing, alongside key account management. Sofia's educational background includes a Master's degree in Marketing from the Technical University of Lisbon and an undergraduate degree in Corporate Communication from the School of Communication and Media Studies. Additionally, participation in the Erasmus Program at Università degli Studi di Trieste enriched Sofia's academic experience.