Delta Q is a leading supplier to the polymer processing industry manufacturing and supplying an extensive range of masterbacthes and speciality compounds and is also a leading distributor of a broad range of speciality and engineering polymers. Delta Q was formed out of the merger of the Quality Additives masterbatch and compound manufacturing business with the speciality polymer distribution business of Dell Polymers.

“We pride ourselves in developing new systems, technology and services. We look forward to evolving our brand image to reflect this.” -
DeltaQ… formally known as Quality Additives.


DeltaQ rebranding provides a perfect opportunity to highlight our company values, the set of beliefs that guide and inspire us, and serve as key performance indicators (KPIs) for all activities at every level throughout our organisation. Our values determine the way we recruit and retain employees, the way we build and promote our product portfolio, and the quality of service and support we provide to our customers and partners.

In developing and defining our core values, we began by understanding the needs of our customers and partners and determining how to articulate what we believe is the unique way that Magic addresses them. The result is the following key brand message:
DeltaQ aim is to be Irelands leading partner of choice for the polymer processing industry for your masterbatch, compound and polymer requirements. It’s our aim to continue to develop cost effective, reliable and technically sound solutions to our customer’s needs, across all 3 areas.

DeltaQ

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