Demand Analytics
Kevin Liu is a finance and analytics professional with extensive experience in strategic leadership, financial management, and operational efficiency across various organizations. As Co-Founder of Demand Analytics since August 2020, Kevin has contributed to improving profitability through detailed financial modeling and executive-level support. Previously, Kevin served in significant roles, including the Demand Analytics Initiative with the Los Angeles Dodgers and Manager of Finance and Business Operations at Schoolzilla, where initiatives led to increased efficiency and revenue generation. With a strong foundation in data analysis and software development from the Cleveland Indians, Kevin has demonstrated expertise in project management, strategic consulting, and technical solutions. Kevin holds a Bachelor of Science degree in Finance from the University of Illinois Urbana-Champaign.
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Demand Analytics
Demand Analytics is the leading platform for enabling demand-based decision-making. Our software provides insight into underlying consumer demand and enables our industry-leading MLB, NBA, and NFL club partners to make the most accurate, interpretable, and holistic decisions possible. These decisions are driven by advanced machine learning models, presented in an interactive UI, and include dynamic ticket pricing, sales forecasting, and marketing mix modeling. We have experienced the challenge of these club decisions first-hand and built Demand Analytics to solve them.