Lachlan Maclean

Vice President, Programmatic at Demand Local

Lachlan Maclean has worked in various roles across the media and advertising industry since 2005. In 2005, Maclean worked as a News Correspondent for the Vallejo Times Herald. In 2006, Maclean joined Jumpstart Automotive Media as an Account Executive, where they were responsible for in-person and remote sales/account management of display advertising and search engine marketing products, as well as planning and implementing comprehensive display and search engine marketing campaigns. In 2009, Maclean became the Director of Business Development at MacCentric Solutions. Finally, in 2011 Maclean joined Demand Local as Vice President of Programmatic, and later as Director of Ad Operations.

Lachlan Maclean attended San Francisco State University from 2003 to 2006 and obtained a B.A. in Journalism. Lachlan then obtained a TubeMogul Academy GOLD Certification from TubeMogul Academy in May 2015. In April 2020, they obtained Edge Academy Certified: Marketing Foundations from The Trade Desk. In November 2021, they obtained Programmatic Essentials from Basis Technologies. Finally, in January 2022, they obtained The Trade Desk Edge Academy Certified: Executive Program from The Trade Desk.

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