David Pratt

With 30 years of experience, David excels in software service management and leading teams to deliver successful deployment of business software to customers. David is President of DAP Associates Inc. a company providing outsourced C-Level services to small and medium-sized enterprises. Here he is retained by a select number of clients including Positive Venture Group of Companies, where he fulfills the role of Managing Partner for Positive Venture Hub, and Baton Simulation Inc, where he fulfills the role of Executive Vice President – Channels. He is also a member of Baton Simulations Inc. Board of Directors.

Prior to starting up DAP Associates Inc. in 2013, David served as Director, Lab Services Business Analytics Division of IBM. He was responsible for the $200M plus profit and loss of the Business Analytics – Lab Services comprising the software consulting and education businesses across the globe. David led the post-merger integration of Cognos’ Professional Services and Education businesses into IBM. David also led the innovations introduced to enabling IBM SWG’s partner channels across the entire IBM SWG.

At Cognos, David was Vice-President World-Wide Services where he led the transformative growth of its consulting and education businesses into a $200M business. To accelerate ecosystem-wide, end user adoption David inspired his services team to launch a common service delivery approach Cognos Solution Implementation Methodology, Cognos Academy, Virtual Training, and Embedded Video.

While at SAP Canada, David was Ottawa’s first Professional Services leader, he was subsequently promoted to lead Professional Services for SAP Canada and finally promoted to lead operations and the transformation of SAP AG’s $2.2B Professional Services business. David is a Certified Public Accountant (Canada) and a Certified Management Accountant (Canada). He earned a Certificate of Financial Management from Algonquin College in 1982.