DemandFactor
Raphaela Hecken is an experienced marketing professional currently serving as the Director of Channel Marketing and Strategy at DemandFactor since February 2023 and as an Advisory Board Member for the Channel Marketing Association since July 2024. Previously, Raphaela held roles at Sophos as Channel Marketing Manager for North America, MSP, and CSP, and also served as Channel Marketing Manager. At Alpha Translations Canada Inc. (an RWS Company), Raphaela worked in Business Development and Key Account Management, where strategic planning and high-value account management were key responsibilities, along with leading multi-channel marketing campaigns as a Marketing Specialist. Additionally, Raphaela was the Chief Brand Ambassador at Word of Mouth Marketing, Inc. Raphaela holds a Bachelor of Commerce degree in Marketing and International Business from Concordia University.
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DemandFactor
DemandFactor is a customer-centric organization that is revolutionizing the B2B tech industry by aligning our success to the success of our clients and sharing in the upfront risk of the demand-gen buying process. What sets us apart is the fact that we deliver all our business in-house. With a 99% accuracy, our triple verified, first-party proprietary data, is uniquely positioned to help businesses achieve success through our full-funnel, flexible, and scalable solutions. In the ever-changing B2B landscape, we bring to the table years of experience and deep expertise in supporting leading B2B organizations in the most challenging markets. Our clients rely on us to increase their brand awareness, accelerate engagement, and generate leads so they can meet their goals.