Terry Arnold

Senior Director, Demand Strategy at DemandFactor

Terry Arnold is a seasoned professional in sales enablement and revenue growth, currently serving as the Senior Director of Demand Strategy at DemandFactor since May 2024. With a robust background in leading sales and marketing initiatives across various industries, Terry has held significant roles at Anteriad, including Vice President of Sales Enablement and Vice President of Marketing, where notable contributions included establishing enablement practices and managing integrated digital media solutions. Experience also encompasses senior positions at Harte Hanks and DemandZEN, focusing on enterprise-level sales processes and outbound teleservices. Terry's academic foundation includes a BA in Public Relations and Marketing from the University of Northern Iowa.

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